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Original & Mineral New York City Salon

Cult Australian haircare brand Original & Mineral is pleased to announce the opening of their first US salon, O&M.nyc, located in New York City’s Meatpacking District. Bringing a completely new, boutique salon experience to Manhattan and bridging the gap between luxury and natural, the beautiful open-plan location will offer cuts, blowouts and hair painting using the brand’s full professional color range – Mineral CCT™ – ammonia, PPD (Paraphenylenediamine) and resorcinol free.

Taking command of the salon space is a custom-built wooden table with shared seating that breaks the tradition of staring aimlessly into a mirror, where guests enjoy services, refreshments and conversation.

Set amongst exposed brick walls, piping and stained wood shelving. Injecting a downtown, vintage vibe into the space are the refreshments served from a 1930s cocktail cabinet and the black & white movies projected against the wall of the salon. O&M’s signature product line is showcased alongside Antique items hand-picked by the brand’s Creative Director, Janelle Chaplin, who will be leading the US salon team.

“We created a chic space without being pretentious for clients to feel like they’re having their hair done at home. The idea was centred around designing a large eight-foot customised built table that creates an amazing open energy and a relaxed experience in a unique loft style space,” says Janelle Chaplin, Creative Director for Original & Mineral.

The Team

Janelle Chaplin O&M NYC

Janelle Chaplin

O&M Global Creative Director and Owner of O&M.nyc

With almost 20 years of experience in the business, Janelle is the definition of well rounded and fearless when it comes to hair. Having done hair in Australia, the UK, and now the USA; she is not stifled by texture, color, or style. She is simply well known for making magic happen time and time again. She may be editorially trained but is lifestyle minded when it comes to her clients, giving them something that suits them perfectly and always looks effortlessly lived in.

Marie Caveggia O&M New York

Marie Caveggia

O&M Artistic Director / Men’s Grooming Specialist

NYC born and bred, Marie has been coiffing the masses of our fair city for nearly thirty years. Specifically, she is our in Men’s grooming guru. From a tight throwback fade to soft natural texture, Marie’s men’s haircuts have a certain finesse to them which goes unmatched in the eyes of her extremely loyal clientele. Despite years under her belt, Marie’s straightforward and bold approach to hair leaves a lot of room for inspiration to strike, making her an ever constant innovator.

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Jason Chong Li

O&M National Educator and Stylist

Jason Chog Li has made outstanding hair strides throughout his 10 year career, including nabbing NZ Hair Stylist of the Year 3 years in a row! Born in Beijing he learned traditional values and styles in his younger years but branched out to Auckland, NZ where he mastered his craft of mixing new unique styles to his existing traditional views. Though he is known for his creative editorial styles; he is downright amazing at creating a look his clients can live in with minimal effort through a cut or color change. His ongoing perseverance and his desire to keep learning is what makes him a cut above the rest

William Scott Blair O&M New York

William Scott Blair

O&M National Educator and Stylist

William’s style is nothing short of unique. Drawn to hair for it’s social implications in culture, He gains inspiration from runway for everyday; navigating the medium of hair through an almost encyclopedic knowledge of looks decades past, he is focused on making his clients look and feel like their most authentic selves. The end result is him serving up signature colors and cuts to match for the masses, no matter the era or style evoked.

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Brianna Noelle Davis

O&M National Educator and Stylist

Brianna Noelle Davis has been teasing and primping for nearly 10 years, but she knew hair styling was her passion at the tender age of 8 after watching “Corrina, Corrina” By the age of 24 she landed gigs at NYFW and is even one of O&M educators! Hailing from Long Island, this girl can add the va-va-volume to any head of hair, and her passion for all things creative and natural creates a style that will stand the test of time without compromising the modern styles of today. Her clients always leave their chair with a major bounce (and not only in their step!)

Stephanie Clark O&M New York

Stephanie Clark

O&M Head Assistant

The gears of the operation at O&M.nyc. Stephanie is our go to for all things shampoos, blowouts, hand massages, and general effervescence. Currently enrolled in our in depth assistant training program focusing on a concentration in color, she’s poised to come out of the other end an incredibly versatile hairdresser and quite possibly your future stylist.


Naili Velez

O&M.nyc Front of House

Bronx born and bred, Naileza Velez is usually the first person you see will on your visit to O&M.nyc. With a fierce sense of personal style and a personality to match, Nalli is a passionate and warm member of the O&M team who is always ensuring that your experience is a smooth one but making sure the day to day operations at O&M.nyc run like clockwork. Being head of house is quite the job so in her downtime, Nalli likes to relax by perfecting her supreme baking skills, reading, and doing crafts. “Let them eat cake” and we LOVE naili! x




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T +1 212 255 2445
E hair@originalmineralnyc.com

55 Little West 12th Street,
3rd Floor [Above Brass Monkey]
New York, New York USA

Trading Hours

Mon CLOSED for Academy
Tue 12pm – 8pm
Wed 12pm – 8pm
Thu 12pm – 8pm
Fri 12pm – 8pm
Sat 11am – 7pm
Sun CLOSED for Academy